
3
3
Trade
Zaporizhzhia, Ukraine
21.01.2020
1491
Finished project
Project’s idea
Creation of retail shops network in Ukraine
Market analysis
Market volume 650 mln $, 14-18% of annual growth
Competitive advantages
- We are the first to introduce trend toys on the shelves of our stores
- Best prices among competitors
- Good service
- Presents and discounts for our clients and partners
Business model
Consumers
Middle- and upper-class parents with children
Value offer
Establishing average price, well-selected assortment, an opportunity to order any toy which is not displayed in the shop-window. Discounts and presents from the partners.
Sales channels
Retail shops, internet shop 7Sundukov, company “Igrushki optom v7opt”, network of shops “Dropshipping”, social nets
Relations with clients
Discount system for clients, gifts draw game, clients’ database - more than 20000 clients around Ukraine
Income sources
Retail and internet shops
Key resources
Floating assets $80 000
Types of activity
Retail and wholesale trade of toys
Major partners
Company “Strana igrushek”, wholesale company LLC “Metr plius”, Wholesale warehouse of toys “Toysi”
Cost structure
- Leasing of premises
- Marketing
- Salaries fund
- Transportation costs
Figures
Amount of investments 450 000 $
Min investment 10 000 $
Income for the year 165 000 $
Payback Up to 1 year
Profitability
50%
Implementation of investments
$50 000 - 60 000 per month
Return on investment
Up to 1 year
Team
Not formed, planned team consisting of 8 people in Zaporizhzhia city
Investment offer
25% of business for $250 000