Project’s idea 

Creation of retail shops network in Ukraine 

Market analysis 

Market volume 650 mln $, 14-18% of annual growth 

Competitive advantages

  • We are the first to introduce trend toys on the shelves of our stores
  • Best prices among competitors 
  • Good service 
  • Presents and discounts for our clients and partners

Business model 


Middle- and upper-class parents with children 

Value offer

Establishing average price, well-selected assortment, an opportunity to order any toy which is not displayed in the shop-window. Discounts and presents from the partners.

Sales channels 

Retail shops, internet shop 7Sundukov, company “Igrushki optom v7opt”, network of shops “Dropshipping”, social nets 

Relations with clients 

Discount system for clients, gifts draw game, clients’ database - more than 20000 clients around Ukraine 

Income sources 

Retail and internet shops 

Key resources 

Floating assets $80 000

Types of activity 

Retail and wholesale trade of toys 

Major partners 

Company “Strana igrushek”, wholesale company LLC “Metr plius”, Wholesale warehouse of toys “Toysi” 

Cost structure

  • Leasing of premises 
  • Marketing 
  • Salaries fund 
  • Transportation costs 


Amount of investments 450 000 $

Min investment 10 000 $

Income for the year 165 000 $

Payback Up to 1 year



Implementation of investments 

$50 000 - 60 000 per month 

Return on investment 

Up to 1 year


Not formed, planned team consisting of 8 people in Zaporizhzhia city  

Investment offer

25% of business for $250 000